Cary Spadafora

Product Design Leader in UI, e-commerce & Brand Experience

Product Design Leader in UI, e-commerce & Brand Experience

Work

work

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Mars, Inc. - e-commerce

Creating best-in-class e-commerce PDP pages (for VML)

Mars, Inc. - e-commerce

Creating best-in-class e-commerce PDP pages (for VML)

Mars, Inc. - e-commerce

Creating best-in-class e-commerce PDP pages (for VML)

ADT - e-commerce

Upgrading e-commerce experiences for ADT's clients (for VML)

ADT - e-commerce

Upgrading e-commerce experiences for ADT's clients (for VML)

ADT - e-commerce

Upgrading e-commerce experiences for ADT's clients (for VML)

Betty Crocker - General Mills - social media

Bringing e-commerce to social media platforms (for VML)

Betty Crocker - General Mills - social media

Bringing e-commerce to social media platforms (for VML)

Betty Crocker - General Mills - social media

Bringing e-commerce to social media platforms (for VML)

Old El Paso - General Mills - social media

Bringing e-commerce to social media platforms (for VML)

Old El Paso - General Mills - social media

Bringing e-commerce to social media platforms (for VML)

Old El Paso - General Mills - social media

Bringing e-commerce to social media platforms (for VML)

Sherwin Williams - site rebuild

Reimagining the Sherwin-Williams e-Commerce experience (for VML)

Sherwin Williams - site rebuild

Reimagining the Sherwin-Williams e-Commerce experience (for VML)

Sherwin Williams - site rebuild

Reimagining the Sherwin-Williams e-Commerce experience (for VML)

Healthy Choice - social media

Developing social media on Pinterest (for VML)

Healthy Choice - social media

Developing social media on Pinterest (for VML)

Healthy Choice - social media

Developing social media on Pinterest (for VML)

See all work

Services

Art Direction

Art Direction

Brand Strategy

Brand Strategy

Creative Strategy

Creative Strategy

Digital

Digital

e-commerce

e-commerce

Print

Print

Ui Design

Ui Design

Visual Identity

Visual Identity

About

What I do

Design leader focused on e-commerce and digital product experiences. I connect brand and business through scalable systems and performance-driven design, bringing a strategic lens to everything from PDPs to full ecosystems—while leveraging AI to work smarter and faster.

My background

Based in Cincinnati, Ohio, my career has evolved from print and brand building to digital, UI, and e-commerce experience design. I bring a versatile, cross-disciplinary skill set, with the past decade focused on driving results through e-commerce.

Programs

Adobe: Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver

UI: Figma, Framer, Sketch

Microsoft: 365, Excel, Teams, PPT, Word

Presentation: Keynote, Figma Slides, PPT

AI: ChatGPT, Sora, Midjourney, Gemini 3, Canva

Certificates

Forrester: Mastering Customer Experience

Career

(2003-2007) Designer, Barefoot Advertising

(2003-2014) Freelance Designer, Raygun Design

(2007-2009) Senior Designer, Willow Creative Group

(2012-2013) Visual Coordinator, Prince of Peace Lutheran Church

(2014-2025) Senior Experience Designer, Rockfish / VML